I agree with robinhood that the FA's need to pay attention to the specific case. Are airlines any different than bars when it comes to serving drinks? It's been established that bars are responsible for making sure their patrons don't get sauced and then go driving into the night. Most of us land and pick up a rental car or our own car on the way home. I also think that the airlines are being a bit two faced with the alcohol since they're making money on the deal, but yet also complain it's causing problems. Virgin has print ads showing their new bar in business class on the NY-LHR route. Does it matter that we're at 30,000?