Further Borders Rewards info:

You can read about the program here: http://www.bordersrewards.com/

The key is to spend $50 or more in any one or more months, from January to October especially. That means if you're thinking about buying some things, try to concentrate them in one month vs spreading them out (unless you spend that much all the time).

Spend $50 in any one month, and you earn a "shopping day". Any one day in the next 30 you'll get 10% off almost everything, all day. You only get one of these per quarter, though.

Better is that each $50+ month November-October earns 5% towards your "Holiday Savings Account". As long as you reach at least $10 worth ($200 of total spending), you get that amount as savings you can use towards purchase(s) Nov 15-Jan 15 each year.

The pilot markets are (soon to be were): Ann Arbor-Detroit, MI; Portland, OR; Philadelphia, PA; Atlanta, GA; Phoenix, AZ; Kansas City, MO; Hawaii.

My understanding is that national rollout is Feb 21.

You will be required to give them your email address for the program. I expect future coupons will mostly flow through that as well, which is a big reason to mention it here. Not sure if you'll be able to redeem them without having the Rewards membership.