We had booked the least expensive room($229.00 a night) at the Ritz-Carlton Naples last year. We were upgraded to Ocean Front! It was a beautiful view. Also, we booked an inexpensive ($199.00 a night) room at the Ritz-Carlton Phoenix for the night before we were leaving town through the Platinum FHR program and we were upgraded to the club level. No great view but the food presentations and the free drinks were a much appreciated ammenity. If you drink, and don't have any plans to go anywhere for dinner then it's worth booking on the club level. We ate dinner and had champagne and cocktails in the lounge that evening.