In 1997, Marriott acquired the Renaissance Hotel Group — consisting of former Stouffer and Ramada Renaissance hotels, as well as Ramada International, but not Ramadas in the U.S. It was a way to quickly double Marriott's international presence. (Marriott no longer owns Ramada International.)

With the Renaissance properties, Marriott wound up with a brand that was similar to their core "Marriott Hotels & Resorts" brand, but less consistent. Marriott turned the lack of consistency into a strength by stressing their individuality and distinctiveness. Many newer Renaissance properties, such as the Renaissance Hollywood Hotel, have stylish designs that are far different than typical "boring" Marriotts.