I think what they've done is to react to the market in the most cost-effective way they could.

I think they came to the conclusion that even in the moderate hotel sector (no less full service) that triple sheeting was becoming standard and they'd have to emulate it (non-concierge/non-executive rooms).

The hygiene issue attendant to rarely-cleaned standard bedspreads was getting much play. But it doesn't take a brain surgeon to understand that from the point of view of cleanliness (and retention of, shall we say, undesirable things left by previous guests) the "bare" blanket was very suspect as well.

One solution would be standard triple-sheeting, but there was another factor - the much ballyhooed, much-imitated, and very well-received Westin Heavenly Bed which the competition was responding to in various and sundry ways.

However, there was no "easy" way of implementing (and getting customer acceptance) of an across-the-boarda standard of linen changes every three days in a FS segment.

But, the "new" Revive bed design gave Marriott a couple of opportunities.

One was to emulate (with the white duvet) the "look" of the heavenly bed (and also counter Hyatt's new "Grand Bed."

But, it did something else - in a way, provide a semi-reasonaable facsimile of triple sheeting (and, coincidentally, the Heavenly Bed's appearance) but at the same time, at the worst case, guarantee that even if the guest opted for replacment of sheets, "two" of a Revive bed's three "sheets" would still be on a three-day rotation/laundering schedule.

These guys aren't the world's biggest hospitality company for nothing.