The discount also doesn't apply to DVDs, which is unfortunate since they insist upon charging so much for them. The 25% off one item coupons do (at least most of the time) work for DVDs.

The info is all online right here http://www.bordersstores.com/bbps/welcome.jsp and you can apply online. One of the required fields on the application form is Federal TIN or DUNS number. I don't know if they verify it for matching the business name and all or just hold onto it.

Standard Borders locations (not the ex-Waldenbooks Borders Express) should have someone in the store in the role of Corporate Sales Rep. You can get a direct phone number to this person to place orders to be picked up (or they can be shipped to you, but you have to pay shipping). The quality of these people can vary widely, though (just like the rest of the retail workers in there). The one that I live with happens to also know a great deal about books and came to the role from a book background rather than a sales background. These type of people are still out there in the stores, though they may be harder to find now.

Anyway, point is, you can have a personal rep if you want one. Or you can just wander into the store, pick out what you want, and present the discount card at checkout. I can try (but can't promise) to get questions about Borders answered if you have any.