I have known a couple of clueless ones but not too many. My sister who had countless airline award tickets finally admits to be clueless about hotel programs until we vacation together. My family free lodging from hotel points while her family paid for the rooms.
Just recently I had to turn down an upgrade because I was traveling with my young son. The gentleman next to me mentioned that he had never sits in the first class because of the cost. He wants to know why I was offered a seat in the first class. By the end of the flight, he had a OnePass Application in his hand. He flies once a week.