Yes, that was me.

Everybody has heard of Airline miles, but surprisingly few have heard of Hotel Reward programs.

On my first big award flight (wife & I to Europe), we spent some points in the Hilton in Paris. As several days went by, all for free, a light bulb @:-) went on: "Hey! This is all right!"

Currently, I continue to gather airline miles (I fly every week on NW, am Gold-heading-for-Platinum), but where I get really sweaty is getting hotel points. I've done the Paris Hilton. I've done the Cavalieri. I transferred a bunch of Marriott points into AA miles, and they're going right into Hilton at 2 for 1. I'm currently booking a couple of weeks in Europe this Spring, all for free!

Much more bang for the buck, IMO.

And, of course, talking with the unenlightened about it ... they vaguely comprehend airline miles, but free rooms ... "you mean like at the Motel 6 in Peoria? Who cares about that?" ... might as well talk to a brick wall.