FlyerTalk Forums - View Single Post - Why confirmed upgrades using miles so difficult?
Old Feb 25, 2003 | 10:53 am
  #13  
erik123
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Join Date: Apr 2002
Location: NYC
Posts: 9,785
<font face="Verdana, Arial, Helvetica, sans-serif" size="2">Originally posted by NJDavid:
We've had this debate before, But I'm happy to go another round if you are.

Yes, CO lost my domestic coach transcon business - on $300 - $500 fares - because of my maltretment at their hands. But they also lost my transatlantic and transpacific full fare business class tickets because of that tretment as well. And they lost the similar business of many other formerly loyal frequent flyers. In fact, the only time I'll fly CO now is when I know I'm getting a deal and they'll make no money off of me.

Any business strategy that intends to pi$$-off customers at the expense of other, supposedly "better" customers will ultimately fail as it always has and always will. You increase business by improving customer service and the customer experience, regardless of what he is buying today, because he may buy a whole lot more tomorrow.
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Singapore doesn't upgrade many people so must be a bad airline - according to your theory. It's just the US loss-leaders that hold on to this type of strategy.
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