Originally Posted by CPRich
Soutwest's Rapid Rewards makes me cringe because I'd have to fly Southwest.

I'm kind of bashing this program on another thread (the program "enhancement" thread), but I'll defend 'em here. From an honesty/ethics perspective, RR is probably the most straightforward, user-friendly program of all.
Yes, the earnings/redemption expiration dates are strict, and yes there are blackout dates, but the user can easily understand exactly what they are from the very first time he/she logs in. The execution of the program is simple and transparent. WYSIWYG.
We can debate the quality of the WN product itself. (I understand why some people love it and others hate it.) We can debate what constitutes "fair" adjustments to redemption levels. (Arguably, WN's original redemption level of 8 RT's = 1 no-bull freebie is already competitive, and they operated
extremely generously for several years before returning to their original levels.)
But as for the program itself, I think anybody who participates in it sees its simple mechanics and lack of fine print to be a breath of fresh air.