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Old May 28, 2005, 10:19 pm
  #35  
nwaflygirl
 
Join Date: Jan 2005
Location: The Motor City
Posts: 232
Originally Posted by DHAST
Well, no. If revenues do not exceed costs, then the airlines are losing money, right? And we can agree that if they do not make any money, that in the long run, they will cease to exist, right? In order to make money, revenues have to exceed costs. In the current state of the industry, revenues do not exceed costs, and the airlines are losing money. There is no incentive to reduce revenues, and in the current climate, if they cannot INCREASE revenues, they have to cut costs. Nothing more and nothing less. Cutting costs today helps maintain tommorrow's fare structure, but it is impossible to *KNOW* what will happen with future fares if costs aren't cut today.

Exactly. I was referencing a previous statement in a previous post regarding lower fares. Fares ARE lower now than what they would have been if not for the current industry climate and competition. In order to continue to offer said fares, cuts must come from other places ie. amenities.
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