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Old May 13, 2005, 12:11 pm
  #24  
BearX220
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Originally Posted by Kyle53719
Whether there is going to be more DC Mastercards in circulation should not affect the quality of service or benefits associated with the card...
What?? Of course it will. DC as a stand-alone product was known for a higher level of personal service that made it a better product than American Express and a FAR better product than a standard-issue Mastercard. DC as a Mastercard variant loses that edge, but they don't intend to charge any less for it.

While I take shots at Mastercard for being pre-approved for dogs, etc., the fact is that merging DC and MC is at least dumb brand management. You can't put a premium brand on a basic chassis and claim it's still a premium product, 'cos nobody buys it. Cadillac, to cite one example, almost got wiped out that way.
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