Originally Posted by Aviatrix
3) Enable those on the more expensive fares to upgrade at the time of booking. If I could buy an expensive Economy ticket and be guaranteed an upgrade at the time of booking I'd consider it - but if I have to buy an expensive Economy ticket with no guarantee of an upgrade I'd rather not gamble a few hundred pounds but buy a cheaper ticket instead.
That'd actually make a huge difference. It's one of the reasons I often book on BA, where you have a concurrent "Book & Upgrade" function. So I end up buying more expensive tickets from BA because I am guaranteed an upgrade. How hard could it be to implement? Still, I'd rather have the Book & Upgrade function from the cheapest fares too.
