"coach while Joe Gold's bimbo friend making her first CO flight on a $198 RT rides up front"
Well B747, I can assure you what goes around, comes around. I was Joe Platinum last year and got my gf (non-elite) upgraded pretty much everytime we flew. But worry not, for I am but a lowly Silver now and I've already prepared myself for a whole year of being trumped by platinum and gold companions and enjoying the view from the back.
Interesting note, I was at the PC club in EWR with her and asked how it looked for her to get upgraded as my companion. The girl behind the counter said "she's up there, (meaning on the list) but it depends on the people working the gate. It's not fair to our true golds and silvers." She was one of two that got upgraded anyway.