Originally Posted by ClueByFour

Anybody with a "dream map" kind of alert was hit. Anybody in any of the originating markets (HHH, JST, ART, LEB, AVL) would have known, because if they are tracking any fares, there are various GDS products that will ping you when a fare you are looking at drops.

I found out about it in the latter fashion, having been looking for a few fares ex-AVL. Of course, that I read that e-mail and opened FT 5 minutes later....

Additionally, there is the word of mouth factor, which is exacerbated by the internet. If one of every 3 FT folks who booked called a friend, and that friend called a friend, and so forth.

But forget that--many of these flights were not the $2 coach variety, they were like the $35 F variety, often booked at codeshares on UA metal. I somehow doubt that the real monetary value of those is insignificant, given that one or two seats sold can be the breakeven factor on a mainline flight...