1. Availability. "Saver" awards used to be standard awards. The clear trend is to move as many awards as possible to double the miles previously needed.

2. Devaluation. Just when I finally get enough Northwest miles for a business class ticket to Europe (80,000 or 90,000 miles - can't remember which), they up it to 120,000.

9. Forcing me to pay a fee to talk to an agent to get an award ticket when there is no other way to get a ticket. Generally you can't get a partner award online, and often agents have available inventory their own airline that is not available online.

10. Fee for late ticketing, even when it is an e-ticket. There are no additional expenses to the airline for issuing an e-ticket close to departure. Obvious greed does not encourage customer loyalty. Disinterest in providing personal service does not encourage customer loyalty.