From the last portion of an article about Delta and how their removing pillows from there planes... Anotehr reason to fly jetBlue: Pillows!
http://www.nytimes.com/2005/03/09/business/09delta.html
"Delta could soon face a challenge to its East Coast shuttle, from JetBlue Airways. JetBlue's chief executive, David G. Neeleman, said yesterday in Brazil that the airline planned to start a shuttle between New York and Boston.
Speaking at a conference, Mr. Neeleman said the shuttle would use some of the 100-seat commuter jets under production by Embraer, the Brazilian aircraft company.
According to Bloomberg News, Mr. Neeleman said the shuttle was high on JetBlue's list of uses for its new planes. He added the airline would probably charge about $100 round trip, less than Delta or US Airways generally charge for tickets bought at the last minute."