trip.com is the largest online travel agency in the world, so it's not surprising to see them move into ancillary travel-related products like eSIMs. Only this morning I had Singapore Airlines also trying to sell me an eSIM for an upcoming trip, and even Sydney Airport has their own eSIM product available on their website, so it's clear all parts of the travel industry are seeing this as an extra income stream.

The simple fact is that the eSIM market has changed significantly since this thread was started. We've gone from having a small number of companies either selling their own brand or reselling others branded products on a per-country basis, to having hundreds if not thousands of 'providers' - most of which are just re-selling the exact same unbranded product as everyone else, and in many cases using pretty much the same Shopify-based frontends to do it with.

For the last year or two I've been mainly using Yoho Mobile - not necessarily because they are any better than anyone else, but because I stumbled across them at one point, tried them, and they worked, so I kept using them. I'm sure what I'm getting is exactly the same China Mobile-based product I'd be getting from any number of others, at probably around the same price. If I have a problem with them, I'll probably jump to someone else - who will probably be selling the exact same thing (or if not, something pretty much exactly equivalent) for pretty much the same price.

Comparing the prices on trip.com above and Yoho for Japan, they are within a few cents of each other regardless of which option I pick, both are listing the same networks (KDDI/Softbank) and both offer 128kbps after you run out of data, so I'm going to guess they are, once again, both reselling the exact same product from someone else. I'm sure there's probably 50 other eSIM sellers I could find that are offering the same...