The disparity I see is on the qualification side. The benefits are fairly well defined and adhered to. Alliance members can have additional tiers but they all conform to the basic Oneworld standards, more or less. There may be a lounge for a particular schemes exclusive members, but there remains a lounge for the Oneworld levels.
On the qualification side there is a multitude of ways to the same level in the various schemes. The airlines use their programmes to incentive customers. Oneworld could be neutral and simplified. The airlines can still have their programmes and incentives, but Oneworld would be the benchmark and option for those who aren't loyal to one airline. This is possibly the impossible ask, but where my question sits. Where is the Oneworld standards for qualification.