Originally Posted by
jimlad48
As a vignette of where things are heading, my wife and I (Gold / Silver respectively) have today been doing some long range holiday planning for 25 and 26. Our trip to Lisbon that would have been a BAH in October (previously 80TP / 160TP double) is now going to net just 1000TP - so we're instead going to take TAP for the first time and try them out. Our long haul F/J to west coast canada was going to have been BA (likely via a US gateway city then a One World transfer) - now we're looking more widely and finding better routings for us on Air France and US carriers. Our far east F/J trip will be likely Singapore or QR over BA.
My point is that this time last week, this would have been an unthinkable conversation, such was our brand loyalty to BA. Today BA is now seen as an also ran along side a lot of other players for 3 trips that collectively we'd be looking at £20k of spend between 2 of us over 18 months that is now lost to BA. We won't be the only people in this position, and we're voting with our feet.
Same here, late December/early January I start looking at booking my 3 or 4 annual US trips with BA Holidays, been Silver 7 or 8 years now and Silver to end of March 2026, now looking at other options from my neck of the woods, mostly Icelandair who offer VERY competitive fares and I'm flying in the right direction to start with not down to LHR and back over the house 5 hours later to the US, plus point mostly the travel time, Icelandair circa 3-5 hours quicker via KEF than via LHR, minus points, I'll miss the Lounges despite not usually prevailing of the beer/wine/spirits, I will miss the hot shower in the North or South Lounges if enough time in transit at LHR when returning from the US, also, despite being Silver until 2026 I'll doubt I'll get any benefit unless I book a domestic or short haul Euro via LHR which I doubt, so looks like so long BA it's been good whilst it lasted, but I think you've shot yourselves in both feet.