Haha, wow! If it wasn't Flyertalk I would have thought that was some kind of ironic hipster talk (nobody drinks that, it's too well known).

Well, more for the rest of us who have to slum it drinking these average wines...

On a more serious note, and I think going through the rest of this thread from inception, there is clearly thought into the list at all levels, even Y. Sure, there is a skew towards marquee (can't be helped given LVMH airlines), but the fact there's often 6 different wines loaded including in J with some interesting (if not completely outre) picks alone shows a dedication beyond every other airline out there. That the choices are usually well made, is probably a bonus!