Technically and literally you are correct, just like Geico “could” save you 15% (but could also cost you twice as much) and Bitcoin has real value (not). But in the spirit of loyalty programs it was relatively deceptive.

Correct, just a bunch of fitness related promos; free workouts, use Bilt points for products. (Possibly more cost cutting by offering promos which probably appeal to far fewer people and probably cost Bilt much less?)