Here at FlyerTalk (FT), I seldom use the Trending page on my cell phone. It was dominated by BA, on which I have not flown since 1989, living on the opposite side of the world.
I am in favor of whatever helps FT stay efficient, maintain its existing information technology (IT) relationships, and save money.
Those concerned about search engine optimization (SEO) might consider using DuckDuckGo, which seems to return a reasonable number of FT answers to my queries.