As another data point, when I could click on "Trending" topics, I would wander all over the site and look at the various forums involved. For the past several days, though, I simply click over to "Finnair," read the two or three articles that have new posts, and bid the site adieu. Regardless of Internet trends, I would hope that the value of a reader utilizing the entire site, not just a small segment, is clear to the site owners.