I literally don’t give 2 flying birds about a bame change. Fix IT issues and all other issues which are actually important for people to fly BA in the first place.
Even though I don’t fly regularly the name British Airways Executive Club has been burned in like any other brand name.
Back in the 90s in Germany or so they changed from Raiders to Twix. As a creature of habit I don’t like changes and this one in my opinion wastes an effort away from real life urgent issues.