FlyerTalk Forums - View Single Post - British Airways Flying Club - BAEC name change?
Old Nov 16, 2023 | 4:26 am
  #46  
PUCCI GALORE
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Join Date: Jul 2001
Location: Morbihan, France
Programs: Reine des Muccis de Pucci; Foreign Elitist (according to others)
Posts: 19,615
I find the whole exercise an utter waste of time and money. A rose by any other name is still a rose. I'd far rather that the budget for this nonsense be transferred to recruiting and IT department fit for purpose or hiring a few tug drivers and gate agents or whoever to work the stand guidance system in order get the dratted aircraft off stand and back on.

This rebranding is an unnecessary solution to a non-existent problem.
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