It ain’t just churners. I have a Schwab Platinum and a BBP, and planned to stay long term with Amex getting most of my spend. But I won’t pay a fee for a card with no welcome bonus. And at this point, even if decide to keep the Platinum card when the next fee comes due in January (it’s a close call), there is no way I am putting any spend on it now that doesn’t trigger 5X or specific benefits or credits. Most of my spend will be on other cards now.