I was shocked today.

I typically book a half dozen trips per year between Bozeman and DC. (My youngest is going to school there.) I buy advance purchase, usually *well* in advance. Typically the best price I see is in the $600-800 range. There are times its been over $1000 for coach.

I went to buy a ticket for my son to come home for Christmas, and not only was Delta the cheapest, it was pricing out in the $300's.

I can only hope that Delta Revenue Management is getting a serious lesson in quantifying the value of customer loyalty. If you destroy loyalty, then you are stuck competing on price and value. And, I don't believe Delta represents the value it once had.