You know what I’d like to see? Make DL an actual premium airline and dump the loyalty program all together. Charge more money and make every seat C+ or F, provide great customer service to every customer (a radical idea, I know).

It seems to me that the game of travel industry loyalty programs is about trying to avoid the unpleasant parts of travel, and we’re left to always chase a moving target so we don’t have to have crappy travel experiences. Can we stop
the game??