I posted this in the other thread, but I firmly believe that regardless of what they end up changing for the time being, have no doubt that what they announced previously is the end goal. They may just roll it out slowly over a few years.
I have to say, though, this is probably the most drama I’ve seen in the travel loyalty space since… the last time DL tried to pull something like this (and it got reversed) ;-)
100%. DL has already started what their targeted revenue is. The blowback may just delay their plans, but that's their end game. It still doesn't change the fact that I will cancel my DL Reserve. I still don't think Diamond is worth $35k either now or five years from now.