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Thread: HON circle event Montreux Jazz Festival
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Old Aug 14, 2023 | 10:34 am
  #16  
MichielR
 
Join Date: Aug 2008
Location: Geneva
Programs: AFKL Plat for life, LX FTL for life and now also BA Blue for life
Posts: 7,324
Originally Posted by f4freeJunior
- a new customer grading software is in place/tested since Spring. It considers multiple factors such as a) revenue: past revenue and potential future earnings from a customer b) hierarchy/influence in the company he works for etc. Software still needs to be trained as far as I understood
- They realize that an important number of SEN are much bigger spenders than certain HON and want to pay more attention to them in the future
- The bandwith of spend per HON is huge
With the new M&M system no longer making any distinction based on booking class and flight distance, this will be very interesting. Differences between P to TLV or J to SIN will be recognized some way or another.
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