You mean blur more in the future?

I guess it depends on the financial prospects that flow from doing more such blurring. But if the OMAAT business looks at the other big miles and points blogs and what has gone on with them, not sure it’s a strong selling point to go very long the “family travel” narrative. My sense is that young families nowadays are sort of stuck in more of a financial rut nowadays with facing high housing costs, higher costs for necessities, higher interest rate/debt servicing costs, lower mobility, and more limited discretionary travel budgets than the parents and grandparents generations. Add in the dynamic with being tied to school calendars, and selling young family travel may not be as easy and lucrative as the old OMAAT type material.

Even the providing of hotel booking services for high income/high net-worth young families sounds less lucrative than pushing credit cards onto SINKs, DINKs and empty nesters.