Not to get too far off topic, but it was also my preferred airline, but no way I can say they are a great airline. Tell me if your experience is different:

1) Seat belt sign never goes off, so you have to guess when it's safe to get up
2) "Landing mode" starts 30-45 minutes before actual touchdown -- all seats upright, headphones taken away, bright cabins. Compare this to 10 min for other airlines.