Very, very, sad news.

A couple hours ago my wife (WifeMpls V2, who has never met Cholula) & I were shopping at our favorite Asian grocery, where I scored a large bottle of Cholula sauce. On the way home I explained to her about the guy named Cholula, who was responsible for the marketing success of Cholula the Sauce.

And then I come home and find this thread.

I first met Cholula at the ELP DO in 2006. Cholula & I are in the back row of JFE's photo 3 heads apart. When he saw that I was viewing FT w/ ads, he tried to pay for my upgrade. On a later ELP DO, we spent time in our room drinking cognac with a blow-up alien doll that WifeMpls V1 & I had brought back from Roswell.

I came home from a number of FT DO's with coupons for free Cholula Sauce. I shared a few with my boss, who eventually would ask if I had any more of those coupons. When I'd let Cholula know that the boss was sauceless, often as not I would receive an envelope stuffed with free Cholula Sauce coupons.

At times like this I'm reminded of my undergrad advisor's favorite rhetorical question: "Have you ever wondered what it will be like (long pause) when the best of us are gone?" We've lost one of the best.

Requiescas in pace, Cholula. You will truly be missed.