FlyerTalk Forums - View Single Post - 2023 schedule updates - new/cancelled routes, frequency/equipment changes, etc
Old Apr 17, 2023 | 12:32 pm
  #327  
Adam Smith
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Originally Posted by hoipolloi
How does management measure demand, let's say for a route that doesn't exist yet ?
They have their own data on how many people are already buying connecting tickets on the route, Various firms also do that analysis. It's a big part of the business. As for incremental demand that might be stimulated by a new flight, again, there are people who are experts in this field who will use whatever data they have access to.
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