Is anyone else seeing a ton of interest in this promo from their friends and acquaintances?

Maybe it's just because I'm in my 20s and this is being run through a company targeted at renters (aka, my peers, as opposed to older homeowners or, like past status challenges, corporate executives), but I've never seen such high interest in a promo like this before. People kind of know me as the airline/hotel points and statuses guy and I've had more than a dozen of my acquaintances come out of the woodwork asking for advice on gunning for Globalist since this promo released. Whereas, I've never had more than a couple of those people express interest in status before. They usually just ask me things like what credit cards to get and how to best use the points from the sign-up bonuses.

It certainly looks like Hyatt has hit a home-run here in the promo department -- but maybe I'm an outlier. Is anyone else experiencing this?