My take on this property:

- great location. five minutes stroll to Dubai mall and all the cool touristy area that surrounds it.
- mediocre hardware. Not all that luxurious, esp for Dubai standards where flamboyancy is the norm in most 5 star properties. Here, things are mono-tone, subdued, beige, minimal... as you'd expect from an Edition. Go for it if this is your thing but I wanna go bling when I'm in Dubai 5 star hotels.
- mediocre F&B. Breakfast was good (though not free if you don't include it your rate) and the other restaurants are also ok, but none of its establishments are 'known' to be a hot scene in Dubai, which is a shame given its location.
- mediocre service. Not bad, but it's not hard to find properties whose staff bend backwards for you in Dubai.... even in four star properties. Here, it feels very standard and they follow procedures, but does not go beyond. the concierge is borderline rude if you are only approaching him for directions - much more personable if you are booking tours through him
- mediocre rooms. not big, not small. not luxurious but not shabby. just decent rooms. Try to get the Burj khalifa tower view if you can.
- mediocre atmosphere - yes you get your typical candle lit lobby vibe in the evenings but this is partially offset by the number of tourists that throng its common areas.

hope this helps. I do stay here occasionally as it is the only Bonvoy property in the vicinity but I've never found it great.