Originally Posted by
Visconti
On a TATL for paid J, the asking price for selecting a seat was a little over £100. That gave me a bit of sticker shock!
The sticker shock is intentional. The fees are intended to be a
disincentive to select a seat before check-in opens.
If BA charged a nominal £20 per seat in J for pax without status, there would no doubt be some grumbling about “nickel and diming” yet most people forking out J prices would pay it. The £100+ charges per seat are to dissuade people selecting seats too far in advance, protecting the benefit of free seat selection to those with status. However, for those determined to select seats sooner, BA will happily take your money.