That is pretty high up there. Obviously, I am not in that demographic. My understanding is that one of the ways such business work is that Bvlgari Tokyo is not expecting to fill rooms through website booking or travel agent booking, but Bvlgari already has clientele from their high-end retail businesses and marketing and sales of Bvlgari Tokyo will work directly with clientele. Bvlgari is in the high-end retail business for long enough that Bvlgari has to have business connections to reach out to prospective hotel guests who are not regular Bvlgari clientele.

I think it is possible that guests at Bvlgari Tokyo will be a mix of international guests and Japanese guests will be just a portion of the entire hotel guests. I wonder if Bvlgari Tokyo will try to approach the same way as high-end Japanese businesses. Traditional high-end businesses (ryokan or ryoutei) in Japan usually do not do any public marketing. Phone numbers are unlisted, no websites, no printed brochures, no business signs outside of the building, etc. High-end Japanese business often has regular frequent clientele (usually people in high-end Japanese society) that business trust and that is the way they conduct the business. There is a phrase in Japanese, Ichigen-san-okotowari (一見さんお断り), that the business does not take non-regular customers. The only way to access such business is by recommendation by the current regular trusted customer of that business. Ichigen-san-okotowari (一見さんお断り) also means that the business does not welcome a person who will only take on the service once, just for curiosity reason. When a new client is recommended by the current regular trusted customer, then the new client is expected to become a regular customer for the business. If a new recommended client turned out to be not a worthy person for that business, then often the business will ask the current trusted customer that he/she is no longer welcome at their business.

I am not a part of that high-end Japanese demographic, but I do know that such business practices in high-end society still exist in Japan. I wonder if Bvlgari Tokyo will try to tap into that high-end Japanese demographic using a corporate Bvlgari connection. At the bottom line, Bvlgari Tokyo has to convince high-end clientele that Bvlgari Tokyo provides a product worth US$2,664/night. Can Bvlgari Tokyo do that?