It reads like we are participating in an early beta test. Hopefully some of the issues this forum has quickly found can be resolved to at least make the program more rational.
I can only suppose the goal is to better support credit cards. For me the benchmark price of 160k + $700 for NYLON is ok-ish. With a 241 160k +$1400 is tempting for a couple provided BA keeps up relatively good availability. Further, I think revenue based earning would help take out the impact from increased avios for many frequent fliers. Overall if that was one of the target markets it at least moves Avios/BAEC from joke category to worth considering.
Let's hope the bugs can be worked out.