Originally Posted by
108912
However, airlines are global. If they want to bring in business from the US, Australia, europe, they need to have an alignment of service culture to these needs as well - although with a very 'on brand' twist.
For the most part yes, but not completely. The Japanese airlines fill their planes quite nicely with Japanese pax. The non-Japanese that fill the rest of the seats are either pleased by what they get or fly anyway. There is no need to lower the standards to something one would not see in Japan. They most certainly do not "need to have an alignment of service culture" as has been evidenced by the masking requirement persisting when other cultures have opted not to follow that policy.
BA or UA having Japanese or Indian crew is largely to have someone to translate as the service contents are relatively fixed. Given that most Japanese crews have at least one fluent English speaker per cabin and often more there is little incentive to add foreign cultural concepts to those providing Japanese service. This is evident in the very low number of non-Japanese crew (i.e. not present on most flights) to Europe or Nth. America.