In my view, at inception I thought this was bar none one of the best CC value propositions I'd have ever seen, especially taking into consideration the SUB. It's almost as if they're paying the cardmember to enjoy Diamond status. Of course, I do spend a minimum of "X" dollars per year on travel and will always use the benefits, but I assume that's the targeted demographic? Matter of fact, I'm both pleasantly surprised and thankful Amex hasn't nerfed this thing, which I was almost certain would've happened by now.