Originally Posted by
Matt4200
I’d try out a hot spring hotel, unique concept.
Not even remotely unique for Japan. There are thousands of ryokans you could stay at.
What is unique is a US-based hotel chain getting involved in a market segment limited to a single non-USA country, rather than just paying some 20-something consultant fresh out of US business school to dream up a new cookie-cutter brand to impose on the world.