Originally Posted by
oliver2002
So now SAS' focus market is leisure?? Isn't Norse/Norwegian & co beating their pants off in that segment?
Hasn't it actually been leisure for a long while, especially in the campaign material?
It is probably the market you want to target with advertising at the moment, as you need to get people out of their homes and in to the planes again. And also in to your planes. Business travel is not really sparked by campaigns anyway, and it is not like SK has super glamourous cabins to do SQ/QR style premium class advertising. So it kind of makes sense.
But if I look at what comes in my inbox these days from QR, SQ, JL, NH it is basically all leisure oriented. It is around exciting trips and destinations.
We can then discuss if SK has the pricing, the product, and the routes to be efficient in this segment, but they actually don't need to have it, they just need to convince people that they do have it. That's what marketing is for....