No need to get bunched panties, anyone. It is all trademarked marketing. CO's "BusinessFirst?" Is it business? Is it first? Is it a hybrid? Is it just not
clase basura? UA's Con A Sewer Class? For the discerning traveler that wants a loungy recliner? AM's current
Clase Premier? On some flights, it is a lie flat, on others, narrowbody first style, on others, there's now a "light" version like Euro-Business. All of LA's planes front cabins are "Premium," whether Premium Business or Premium Economy (a la Euro-Business.)
Same thing with lots of other consumables, such as gasoline marketing, "reserve" wine marketing, or anything else to possibly confuse us into spending more money. Caveat Flyer.
And for those that want forced inter-airline consistency, isn't that antitrust?