Rant: why call it "premium"?
#1
Original Poster
Join Date: Sep 2003
Location: AA Lifetime PLT , BA Silver , BD RIP , HH Gold, SPG / Marriott PLT , EF Subscriber
Posts: 6,688
Rant: why call it "premium"?
Which AA Marketing Guru came up with "Premium" for the New Merged Business/First Class on International Routes. Permium is already the most Used name for Dozens of Airlines who have Superior Economy/Coach.
Uncle
Uncle
Last edited by UncleDude; Aug 31, 22 at 3:03 pm Reason: Clarification
#3
Join Date: Feb 2007
Location: DFW - North Texas
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Posts: 957
#4
FlyerTalk Evangelist
Join Date: Nov 2003
Location: Dallas, TX
Programs: American Airlines
Posts: 27,115
In what context? I can only think of that word being used in "Premium Economy". I'll give credit where it's due and it's a true PE cabin with nice seats.
#6
Join Date: May 2002
Programs: AAdvantage Platinum, United Silver, Marriott Titanium Elite
Posts: 2,123
In such cases, premium is all lower-case. It's being used as an adjective.
There are also some references to Premium Class, with the words capitalized. This is in relation to AA elite benefits on Alaska Airlines.
If I'm missing an actual rebranding of Business Class by American Airlines, please provide a link.
Last edited by Microwave; Aug 31, 22 at 3:06 am Reason: Removed reference to old thread title
#8

Join Date: Nov 2000
Location: ATL/TLV/SDF
Programs: AA EXP, Marriott LT Ti, Hyatt Glob, Hilton/IHG Diamond, LT UA Silver.
Posts: 2,189
Since AA is eliminating big-girl F from the 77W and A321T, let's just go back to calling the front cabin "first class" instead of "business class" which never made much sense anyway.
Actual business class in 2022 is the cheapest coach seat on the plane, unless you're a C-suite bigshot.
Actual business class in 2022 is the cheapest coach seat on the plane, unless you're a C-suite bigshot.
#9
FlyerTalk Evangelist
Join Date: Jul 1999
Location: Over the Bay Bridge, CA
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Posts: 36,160
Since AA is eliminating big-girl F from the 77W and A321T, let's just go back to calling the front cabin "first class" instead of "business class" which never made much sense anyway.
Actual business class in 2022 is the cheapest coach seat on the plane, unless you're a C-suite bigshot.
Actual business class in 2022 is the cheapest coach seat on the plane, unless you're a C-suite bigshot.
#10
Join Date: Jan 2012
Location: OC, CA
Programs: AA EXP, 2MM, AS MVP, HH Diamond
Posts: 786
I personally dislike when airlines come up with creative names for seats or a class of service that obfuscates what is actually being offered.
#11
Join Date: Nov 2015
Posts: 90
Assuming you are referring to Premium Economy (given that you mentioned Premium and Economy), maybe they chose the most-used name because its the most descriptive name for that class of service?
I personally dislike when airlines come up with creative names for seats or a class of service that obfuscates what is actually being offered.
I personally dislike when airlines come up with creative names for seats or a class of service that obfuscates what is actually being offered.
As an infrequent flyer compared to others, I do not follow what all the different names on different routes really mean in First Class. But, I do understand Premium Economy just fine. And, for our semi-annual transatlantic flights, I find PE is a good value.
#12
Join Date: Sep 2019
Programs: AA: CK
Posts: 2,211
Since AA is eliminating big-girl F from the 77W and A321T, let's just go back to calling the front cabin "first class" instead of "business class" which never made much sense anyway.
Actual business class in 2022 is the cheapest coach seat on the plane, unless you're a C-suite bigshot.
Actual business class in 2022 is the cheapest coach seat on the plane, unless you're a C-suite bigshot.
#14
Join Date: Nov 2007
Location: Los Angeles
Programs: AA LT Gold
Posts: 3,270
Since AA is eliminating big-girl F from the 77W and A321T, let's just go back to calling the front cabin "first class" instead of "business class" which never made much sense anyway.
Actual business class in 2022 is the cheapest coach seat on the plane, unless you're a C-suite bigshot.
Actual business class in 2022 is the cheapest coach seat on the plane, unless you're a C-suite bigshot.
So AA "First Class" on LAX-LHR will be just as Lufthansa "First Class" (which is only offered in long haul)?
One has to say "Domestic" First or "International" First or "First on three (or 4 class plane)" to understand what someone is talking about.
The front cabin in domestic flights should simple be called "BUSINESS". IMO.
#15
Join Date: Jul 2011
Posts: 1,850
Since A SINGLE TWTTER-ER/BLOGGER POSTED A RUMOR THAT AA is eliminating big-girl F from the 77W and A321T, let's just go back to calling the front cabin "first class" instead of "business class" which never made much sense anyway.
Actual business class in 2022 is the cheapest coach seat on the plane, unless you're a C-suite bigshot.
Actual business class in 2022 is the cheapest coach seat on the plane, unless you're a C-suite bigshot.
3-class first being discontinued? [Twitter / travel blog reports]