Well, I think it would take more than $100.

Points.com is actually in a bit of a tough business. They're a points exchange, making some money on the 'spread' between currencies when executing exchanges.

But they're also in the business of providing point purchase and transfer solutions to various loyalty programs. I don't know which is a bigger revenue item for them, but I'd guess they couldn't survive on transfers alone.

Plus the key in all of this is the delicate relationship with all of the programs themselves. Not anyone can simply get into this game.

Besides, Randy is still listed on the Board of Advisors at MilePoint, which was acquired by (?) Points.com.

Update: Indeed, Points.com acquired MilePoint earlier in the year
http://www.integratir.com/newsreleas...=EN&title=null