Originally Posted by Lifetimenotelite

The issue is misalignment from the perspective of the user.

Ambassador gives what Marriott says it will provide but for most people stay so many nights (or spending a lot in pricy room) they likely are experienced travellers who are savvy enough to not need much support.

The difference between titanium and Ambassador isn’t that much from the user experience. On airlines having faster phone service is a godsend. Hotels where you can call a front desk directly makes this a much less valuable perk.

The real incentive to stretch for Ambassador would be reduced point stays or maybe a higher point earning rate like the airlines.

My last three trips as a LTT I booked everything online and zero need for assistance.

Instead of get rid of it, they should give better incentives as then it’s probably happier road warriors and more $ for Marriott as people will chase more points and awards bennies