My beef with the new Lyft pricing is that you can pay for a quicker pickup, but they don't guarantee the pricing. Typically, I see:
Priority pickup in 5 in: $18
Standard (5-10 min): $14
Wait & Save (within 15 min): $10

So you need to be somewhere and order the Priority pickup and they take 15 minutes to get to you. You pay for the $18 service, but they provide you with the $10 service. <sad trombone.wmv>