[QUOTE=RevenueManager]...there is a push to help differentiate between FI's and CY's. QUOTE]

From what I've seen, FI ALREADY differentiates itself from CY:

FI--no coffee in rooms; ice machine only on lobby level; "aged" furniture and decor, just to name a few

CY--coffeemaker in every room; no need to travel to the lobby to get ice; CY Bellevue and CY DFW Airport South have the new CY decor and furniture...